The data cleansing process involves detecting and/or removing corrupt or inaccurate records from a set of data. Through data cleansing, you can identify which contacts in your database are incomplete, incorrect, inaccurate, or irrelevant. Got a question about data cleansing? You can probably find an answer in our B2B Data Cleansing FAQs below. 1. What…
Use Cases
NetSuite & Marketo: Integrate to Get More Out of Your Current Tech Stack
During the past few years, the Vertify team has had the opportunity to work with hundreds of our customers connecting NetSuite and Marketo. Along with implementing our RevConnect integration technology – used for lead syncing, personalization, and overall marketing attribution reporting – the team also assists with thought leadership and CRM/marketing automation best practices. Since…
Quick Tips for Selling with Vertify and Synthio
Automate workflows, connect platforms, and access data across an organization! Consider Vertify when talking to prospects/customers about: Needing access to other platforms; ex. eCommerce, ERP, CRM, event marketing, analytics, data warehouse, etc. Integrating current MarTech stack for a more complete picture Eliminating manual processes; ex. exporting/importing manual lists/files Any unique fields, think Vertify! Marketo prospect…