Use Cases
Use Case – End of Quarter Marketing Planning…and Review
September is finally upon us and fall is about to be in full swing. Unless you live in Austin like most of the Vertify Team and the trees are not quite turning colors yet. Consider yourself lucky if they are. For most organizations that follow a calendar quarter, now is the time to start reviewing…
Read MoreUse Case – What We Did When Marketing Win Rate Was Decreasing
Sales Team We’ve historically been a partner and sales sourced company. Oddly enough we had success in 2020 shifting to more marketing sourced so that we could have a healthier ratio AND a more cost effective ratio. We started 2021 off at 50% for our Marketing Win Rate. We have a pretty strong sales team…
Read MoreUse Case – What We Did When Average Days From Campaign to Revenue Was Increasing
Sales Team We wanted to qualify faster in the prospecting phase. Of course at Vertify we’ve automated a lot of our processes but we found a way to personalize the outreach. We experimented with Calendly in a response; this works well for Sub $13k products vs. automating a call task in the CRM. Automating a…
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NetSuite & Marketo: Integrate to Get More From Your Tech Stack
One of The Best NetSuite Marketing Integrations is with Marketo During the past few years, hundreds of companies have found out one of the best NetSuite marketing integrations is with Marketo. Leading integration technology providers created solutions to integrate lead syncing, personalization, and overall marketing attribution reporting. Some have also assisted with thought leadership and…
Read MoreVertify Data Cleansing FAQs
The data cleansing process involves detecting and/or removing corrupt or inaccurate records from a set of data. Through data cleansing, you can identify which contacts in your database are incomplete, incorrect, inaccurate, or irrelevant. Got a question about data cleansing? You can probably find an answer in our B2B Data Cleansing FAQs below. 1. What…
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