SR Global: World’s Largest Event Promoter’s Data Flow & Analytics Dilemma
A couple of years back, SR Global posed a question: We have registrant and attendee …
The True Pulse of an Organization
Let’s place a wager. My bet — you do not have an accurate measurement in place that tells you the …
A B2B customer’s journey, while sometimes simple, is oftentimes classified as more of a complex maze with far-reaching activities. The journey takes place over time …
We know that the average marketer spends 40% of their day collecting and analyzing marketing data from a variety of sources to ultimately organize and …
RevOps Stands for Revenue Operations
The growth in RevOps can be directly attributed to the need to “align marketing, sales, and customer success operations to efficiently …
Transparency is Vital
Global crisis aside, Vertify operates on transparency… As a leader, it is important for the entire team to know how the company is …
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Balancing Marketing & Sales in 2021