Marketo Engage 1

Marketo Engage vs. Customer Insights Journeys

In the world of marketing automation, two titans clash: Adobe Marketo Engage and Microsoft’s Customer Insights Journeys. Both platforms offer features to streamline campaigns, nurture leads, and measure success. But for marketers craving deep functionality and best-in-class user experience, Marketo Engage often reigns supreme. Here’s why: 1. Unleash Your Inner Marketing Maestro Marketo offers a…

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Lead Automation

Your Guide to Marketo Lead Automations

With the increasing demands of digital marketing campaigns, businesses are constantly seeking ways to streamline their lead generation and automation processes. One powerful pairing that has gained significant popularity in recent years is Marketo Engage and Vertify for enhanced lead automation. In this comprehensive guide, we will walk you through the ins and outs of…

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RevOps Automation

Three Ways RevOps Improves Customer Experience With Automation

Providing an exceptional customer experience has become a top priority for organizations across industries, and rightfully so. To achieve this, companies are turning to Revenue Operations (RevOps) and automation as powerful tools to improve customer satisfaction and drive growth. In this article, we will explore three key ways RevOps can enhance customer experience through automation.…

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Cast UK

Customer Conversations – CastUK

How did CastUK make their data actionable by tapping into data management? Dig in with Brandon Bruce on this installment of Customer Conversations to learn how!!

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SOLIANT HEALTH

Customer Conversations – Streamlining Recruiting Strategy with Data Integration

With eleven distinct brands, each with their own unique sales processes and rules of engagement, Soliant Health knew they had to streamline their recruiting strategy across their organization. They had already adopted Bullhorn as their CRM, leveraging its capabilities to manage candidates, leads, and contacts. Meanwhile, the allure of Salesloft’s robust sales engagement features was…

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LogMeIn

Enhancing the Native Salesforce Integration

It all started when LogMeIn posed a question: Our organization has evolved beyond the capabilities of the native Salesforce-Marketo integration; how can we get the data we need into Marketo without having to do a complete rip and replace of our entire instance? The Background LogMeIn has an extremely customized Salesforce instance with dozens of…

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Channel Partners

Vertify Enables the Automation of Multiple CRMs

Channel Partners’ story is one of multifaceted ecosystems. With legacy applications, new business divisions, and a sprawling customer base, they encountered the intricate web that multi-CRM operations can weave. Balancing multiple Salesforce instances and a range of disparate business processes was no small feat, and as their operations expanded, so did the complexity. The Challenge…

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SOLIANT HEALTH

Streamline Your Recruiting Strategy With Data Integration

With eleven distinct brands, each with their own unique sales processes and rules of engagement, Soliant Health knew they had to streamline their recruiting strategy across their organization. They had already adopted Bullhorn as their CRM, leveraging its capabilities to manage candidates, leads, and contacts. Meanwhile, the allure of Salesloft’s robust sales engagement features was…

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B2B Buyers Journey

Orchestrating the B2B Buyer’s Journey: Operations Teams Win With Automation

In today’s digital age, businesses are striving to provide exceptional customer experiences to stay competitive in the market. One crucial aspect of delivering such experiences is orchestrating the B2B buyer’s journey. By seamlessly guiding buyers through their purchasing process, operations teams can significantly impact a company’s success. This article explores the key benefits of automating…

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