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AI EnablementPosts Tagged ‘iPaaS’
Vertify Enables Marketing ROI Reporting
Vertify helps with Marketing ROI (Return on Investment) reporting by providing a consolidated view of marketing and sales data across various platforms. Here’s how it works: With this consolidated view, Vertify helps measure the effectiveness of marketing campaigns and calculate ROI. You can see which marketing activities are bringing in the most revenue and adjust…
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Vertify Enables Warm Lead Handoffs to Sales
The Demo Tells the Story: Vertify’s data management, hygiene, and orchestration platform paves the way for smooth and successful warm lead handoffs from marketing to sales. Here’s how: 1. Identifying Warm Leads: Vertify doesn’t just move data; it analyzes it. The platform cleans and normalizes marketing data, weeding out inconsistencies and ensuring accuracy. This allows…
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Vertify Enables Activity Based Follow Up for Sales
The proof is in the Demo: Salespeople are busy. Between calls, emails, and demos, it’s easy to lose track of which leads need the most attention. Vertify changes that. Vertify’s secret weapon for activity-based sales follow up lies in its powerful combination of data management and data orchestration. Here’s how it works: 1. Real-Time Marketing…
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The Hidden Costs of Native Integrations
Integrations have become an integral part of businesses, allowing them to streamline processes, improve efficiency, get the most out of their tech investment, and enhance customer experiences. However, amidst their benefits, not all integrations are created equal. Focusing on native integration, there are hidden costs that organizations often overlook. Understanding these costs is crucial for…
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Customer Story: Improved Data Hygiene & Lead Gen
AdvancedMD is a dynamic healthcare technology company that specializes in cloud-based medical office software tailored for ambulatory medical practices. Their comprehensive suite of solutions includes practice management, telemedicine, patient relationship management, and more. AdvancedMD extends its support to independent physicians and their staff, offering a range of tools and technologies to enhance practice efficiency and…
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Your Guide to Marketo Lead Automations
With the increasing demands of digital marketing campaigns, businesses are constantly seeking ways to streamline their lead generation and automation processes. One powerful pairing that has gained significant popularity in recent years is Marketo Engage and Vertify for enhanced lead automation. In this comprehensive guide, we will walk you through the ins and outs of…
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Four Ways to Automate Salesloft With Vertify
Automation is no longer a luxury, but a necessity. Sales teams are constantly looking for ways to streamline their processes and improve efficiency. If you are a Salesloft user, partnering it with Vertify can take your automation game to the next level. In this article, we will explore four key ways to automated Salesloft with…
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Investing in AI Data
If you are considering an investment in AI technology, do not lose site of the importance of your data foundation. Get your data house in order and then get the most out of AI.
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Enhancing the Native Salesforce Integration
It all started when LogMeIn posed a question: Our organization has evolved beyond the capabilities of the native Salesforce-Marketo integration; how can we get the data we need into Marketo without having to do a complete rip and replace of our entire instance? The Background LogMeIn has an extremely customized Salesforce instance with dozens of…
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Streamline Your Recruiting Strategy With Data Integration
With eleven distinct brands, each with their own unique sales processes and rules of engagement, Soliant Health knew they had to streamline their recruiting strategy across their organization. They had already adopted Bullhorn as their CRM, leveraging its capabilities to manage candidates, leads, and contacts. Meanwhile, the allure of Salesloft’s robust sales engagement features was…
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