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AI EnablementBlog, White Papers, & Customer Stories
Generating Revenue is a Team Sport
It’s not just on marketing or sales or customer success; we all have to work as a true revenue team to “turn demand into money”. In our discussion with Sam, we talk: – How to define alignment and incentives to encourage the synergy of a true revenue team – The challenges of attribution and ‘where…
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Work Smarter, Not Harder: Optimize Your Martech Stack
Since work looks a little bit different these days, we at Vertify want to make sure that we are helping our customers connect platforms, connect data, and connect people in a way that makes them even more effective than ever before. In a recent brain boost webinar, we chatted with Amanda Hall, a data integration…
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Connect Seamlessly, Automate Insights with Vertify for NetSuite
Analytics software should connect seamlessly and accurately with your CRM, ERP, sales engagement platform, etc.—all to move your revenue team forward. Also, one step further, intelligence tools should be easy and collaborative to propel employee productivity, not hinder it behind complicated tech. That is why Vertify is ecstatic to announce our latest RevOptics connection with…
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Eliminating Data Blind Spots with the Vertify HubSpot Connector
The emergence of martech has enabled organizations to better acquire and service customers, but has also created blind spots and data silos. With the release of API v3, HubSpot has enhanced their API by making access to their data more accessible. This is great news for the many revenue operations teams we work with, as it not…
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Infographic: Data Hygiene
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Read MoreRevenue & Marketing Operations Series
Quick working sessions with revenue-focused solutions Introducing the Brain Boost series: take a break, bring your questions, and let us help you find a solution Get a BRAIN BOOST with Vertify! Join us for a series of quick 30-minute sessions Thursday August 13th and Friday August 14th, where we find solutions for some of the…
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Data Hygiene and The Cost of Doing Nothing
Prospects often come to Vertify looking for ways to cleanse their contact database, append additional data points for better segmentation and lead routing, or to simply identify more contacts that match their ideal buyer profiles. Smart businesses know that favorable sales outcomes start with data quality. With that said, how can you prevent missed opportunities…
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Trudging Through the Muck
How to manage your marketing data cleanly and seamlessly. What’s the value of marketing analytics these days? So high, apparently, that companies plan to increase budgets for it over the next three years by 198%, according to a recent CMO survey. There’s little doubt that marketing analytics offers a treasure trove of customer information and performance…
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6 Tips For a Successful Email Marketing Campaign
Another year, another blank slate for brand new email campaigns! If you’re like us, you’re planning out your year with various campaign topics to address. Before you finalize your email campaign strategy, check out these 6 tips for a successful email marketing campaign to make sure you’re on the track to success this year: 1.…
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Practicing Good Data Hygiene
Inaccurate information can not only affect sales and productivity but credibility as well. Good data hygiene means taking the time to clean up, verify and organize data so that common issues like duplicates, mismatches, and missing elements no longer litter your CRM or Marketing Automation Platforms. Of course, there is no shortage of both free…
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