Customer Story: DiGicor Improves Marketing Performance

DiGiCOR was founded in 1997 with the goal of becoming a major player in the Australian and New Zealand niche ICT Infrastructure market. Their focus is in providing server, data storage, workstation, networking, edge computing, and IoT solutions. From designing IT infrastructure to deployment of the solution, they cover the whole journey for their customers. Traditionally, they were known for Supermicro solutions, but in recent years they have expanded their partnership to include servers, storage, and workstation from Intel, Seagate, DDN, Western Digital, Chenbro, IX Systems and ASUS, which can be configured and priced on their website.

The Challenge

DiGiCOR needed to improve their marketing performance without increasing their headcount. Their main objectives for marketing automation fell into four categories:

• Automation: Lead Scoring, Nurturing, Marketing Activity, Prediction, Marketing and Sales Alignment
• Email: WYSIWYG, Landing Pages, Triggers, A/B Testing
• Web: SEO, Forms, Personalization, Linking with CRM, Triggers, A/B Testing, Dynamic Content
• Integration: With NetSuite, With Outlook, With ChatBot

The Solution

After a thorough evaluation, DiGiCOR decided to invest in Adobe’s marketing automation tool, Marketo, and use Vertify to automate the connection between Marketo and their CRM, ERP, and store front. By investing in automation, DiGiCOR is now getting the most out of their revenue tech stack and are meeting the following goals:

• Launch future-proof RevOps automation
• Send new qualified leads to Sales quickly
• Give Sales insight into marketing activities
• Ensure the CRM remains the source of truth
• Spend less time on manual tasks and clean up
• Focus efforts on high value sales and marketing tasks

“We needed a connector that we could set up and leave to reduce the touchpoints and required resources to manage the data transformation and data movement…so far Vertify has been proven to be a robust solution.”- Roham Hosseini, Marketing Manager at DiGiCOR

Ready to streamline your business integrations and gain a unified view of your customer journey without the hassle of coding? Vertify is your solution. Our platform empowers you to orchestrate, integrate, and activate all your revenue apps effortlessly. Say goodbye to integration complexities with our drag-and-drop interface, and welcome real-time, automated data flow across your systems. Learn more about Vertify and elevate your business’s efficiency today.

Digicor

DiGiCOR was founded in 1997 with the goal of becoming a major player in the niche ICT infrastructure market in Australia and New Zealand. Our focus is in providing server, data storage, workstation, networking, edge computing, and IoT solutions. From designing IT infrastructure to deploying the solution, we cover the whole journey for our customers. Traditionally, we were known for Supermicro solutions, but in recent years we have expanded our partnerships to include servers, storage, and workstations from Intel, Seagate, DDN, Western Digital, Chenbro, IX Systems, and ASUS, which can be configured and priced on our website. Learn more!