Blog, White Papers, & Customer Stories

By: Amanda Barr, Product Marketing Manager at Vertify Revenue sales and marketing teams…start your engines! In the high-octane world of B2B sales, every second counts. Leads are like race cars, zipping through marketing funnels fueled by nurture campaigns and personalized outreach. However, just like a poorly tuned engine, inaccurate data, clunky workflows, and walled off…

By: Matt Klepac, CEO of Vertify According to a survey performed by PwC, two thirds of consumers feel companies have lost touch with the human element of the customer experience. Three quarters say they want more human interaction in future, not less. This international survey by PwC surveyed over 15,000 consumers across 12 countries. When…

By: Brandon Schulte, VP of Marketing Technology at Zirous It’s estimated that digital ad spend for lead generation soared past $3 billion in 2023.  Yet, according to Forbes, generating quality leads perpetually ranks as the biggest challenge for marketers, with 58% identifying leads as their top challenge. On the sales side it isn’t much better,…

Customer management between Zoho and Salesloft has long been a challenge. Many iPaaS platforms and native integrations claim to be able to deliver an efficient and effective solution, but time and experience has proven that to be false. So, what are you to do if you have chosen both Zoho and Salesloft as the foundation…

How Does Vertify Empower Artificial Intelligence (AI)? by Amanda Barr Vertify offers a broad suite of automated data integration solutions to empower artificial intelligence, complete with data cleaning tools and automated multidirectional integration between platforms, including multiple CRM integrations at scale. Vertify is the system of record for revenue operations professionals across the globe. Get…

Written by: Matt Klepac, Vertify CEO & Founder Has anyone heard of this thing called AI? I know to many this seems like a buzzword, but to most we understand the transformative nature that this technology is and will bring to our lives. In the age of Artificial Intelligence, the adage “garbage in, garbage out”…

Outsourced sales providers are emerging as indispensable partners for companies striving to expand their market presence. The U.S. Outsourced Sales Services Market size was valued at $4,001.84 million in 2021 and is projected to reach $6,955.83 million by 2030, growing at a CAGR of 6.95% from 2023 to 2030. And, this does not take into…

Salesforce, the renowned customer relationship management (CRM) platform, is widely adopted by businesses for managing customer data and enhancing sales and marketing processes. However, using Salesforce as an Integration Platform as a Service (iPaaS) is not the best approach for your organization’s data integration needs. Sure, Salesforce is a robust customer platform, but an integration…

Are you looking for ways to enhance growth through better data management? Or maybe you have simply been tasked with finding ways to eliminate data silos. Or perhaps you are in the market for new technology and in doing so also require data integration capabilities to get the most out of your investment. Whatever the reason,…