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AI EnablementMarketing
Top 5 Marketing Analytics Metrics for the Revenue-Driven Team
In today’s business climate, what does it take to run an effective marketing program that successfully captures the attention of viable prospects and then converts them into long-term customers? Identifying your overall business goals and then tracking the key marketing metrics that align with those goals should be your top priority. After all, if you’re…
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Leverage Connected HubSpot Data for Better Marketing Analytics
The Hubspot integration for Vertify RevOptics provides you with the most powerful way to track and manage the impact of all of your marketing efforts to bottom-line revenue. Visualize revenue generated from campaigns, granular level activities and strategies, while forming a better understanding of top-performing campaigns. RevOptics grants you the ability to break down sales…
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Elevate Your Revenue Impact with Marketo
Contact Bands, Data Hygiene, Connected Platforms The marketing automation tool has become the center of our marketing tech stack, and for good reason. Email, contact data, campaigns, and analytics are all valuable pieces of the marketing puzzle. But is your team leveraging every aspect of this powerful tool? A couple of weeks ago, we had…
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How Regulation Drives Innovation
OneTrust = 48,000% Growth “Let’s all find a way to understand and deliver marketing that is more efficient and more valuable at every step of the customer journey.”-Kevin Kiley, Chief Revenue Officer at OneTrust We talked to Kevin about: Secrets to 48,000% growth in 3 years. Building a Revenue team to match that growth. Attitudes…
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Generating Revenue is a Team Sport
It’s not just on marketing or sales or customer success; we all have to work as a true revenue team to “turn demand into money”. In our discussion with Sam, we talk: – How to define alignment and incentives to encourage the synergy of a true revenue team – The challenges of attribution and ‘where…
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Manual Processes are Killing Your Productivity
Spreadsheets have formed the most colossal barrier to the marketing team’s ability to impact revenue and deliver data… Spreadsheets have formed the most colossal barrier to the marketing team’s ability to deliver data, information and insights in a timely manner because while the demands of the business have advanced, spreadsheets have only made incremental improvements…
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Rapid Chat: The Buyers Journey is Changing
Are you where your target audience is? We’re joined by TrustRadius CEO & Founder, Vinay Bhagat to talk about today’s customer journey and how it shapes company initiatives… – Consumers seek truth and transparency – Companies have to work to be more client centric – From customer reviews to product roadmap “So much of the buyer’s…
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Work Smarter, Not Harder: Optimize Your Martech Stack
Since work looks a little bit different these days, we at Vertify want to make sure that we are helping our customers connect platforms, connect data, and connect people in a way that makes them even more effective than ever before. In a recent brain boost webinar, we chatted with Amanda Hall, a data integration…
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Marketo Data Liberated with RevOptics
From reporting to analytics, unlock silos and platforms across your revenue team for true marketing impact. Securing budget and ensuring accuracy in reporting—your data journey is just as crucial as the customer journey. So don’t let valuable activity data hide behind a login or seat license. Unleash Marketo and give sales, customer success, even finance,…
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Defend Your Spend: How to Demonstrate Marketing Impact
The historical nature of marketing creates a greater sense of urgency for marketers to defend their spend. While Return on Marketing Investment (ROMI) is a KPI that C-level executives and board members expect to see on a regular basis, many marketers are being asked to provide more granular detail that can demonstrate pipeline creation and revenue…
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