Metrics That Matter: Average Value of Marketing Sourced Deals

Want to know the average amount of closed-won opportunities that were marketing sourced leads? Now you can.

Average Value of Marketing Sourced Deals:
How it Works & Why it Matters

January 1, 2019

Our Formula

We tabulate the number of closed-won opportunities for a given time frame and calculate the average amount of the opportunity based on those that were marketing sourced.

January 1, 2019
January 1, 2019

Key Objects

CRM – (Opportunities)
Marketing Automation – (Leads, Activities, Campaigns)

January 1, 2019

With this metric you can now

Understand

pipeline contribution across the revenue team

Evaluate

impact of competitive pricing

Better Forecast

with trustworthy full pipeline visibility

Analyze

marketing impact on overall business economics

Explore Additional Marketing Metrics That Matter

value of marketing sourced deals: marketing win rate

Marketing Win Rate

Find out more about this golden marketing metric and report on the percentage of marketing sourced leads that become actual customers.

Campaign to Revenue

Find out more about this golden marketing metric and report on the average number of days for a prospect starting in the marketing automation system – from first touch – to becoming a customer in the CRM.

value of marketing sourced deals: lead gen by industry

Lead Gen by Industry

Find out more about this golden marketing metric and report on the number of leads based on industry type according to the Vertify dataset of over 40 million companies worldwide.

What are innovative teams getting from their data?

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