Average Value of Marketing Sourced Deals:
How it Works & Why it Matters
We tabulate the number of closed-won opportunities for a given time frame and calculate the average amount of the opportunity based on those that were marketing sourced.
CRM – (Opportunities)
Marketing Automation – (Leads, Activities, Campaigns)
With this metric you can now
pipeline contribution across the revenue team
impact of competitive pricing
with trustworthy full pipeline visibility
marketing impact on overall business economics
Explore Additional Marketing Metrics That Matter
Marketing Win Rate
Find out more about this golden marketing metric and report on the percentage of marketing sourced leads that become actual customers.
Campaign to Revenue
Find out more about this golden marketing metric and report on the average number of days for a prospect starting in the marketing automation system – from first touch – to becoming a customer in the CRM.
Lead Gen by Industry
Find out more about this golden marketing metric and report on the number of leads based on industry type according to the Vertify dataset of over 40 million companies worldwide.
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