How Does it Work and Why Does it Matter
(Leads that became Opportunities during a specified time frame)/(Total Leads during the same time frame)
CRM – (Orders, Opportunities, Contacts)
Marketing Automation – (Leads, Activities, Campaigns)
Who’s it for?
Marketing Managers, Marketing Ops, Marketing Automation Manager, Growth Marketing, VP of Marketing, Head of Revenue Ops, CMO, CRO
With this metric you will be able to:
marketing campaign performance in an automated fashion
which campaigns are most impactful and which campaigns need review
lead conversion and establish stronger data handoff with sales
marketing contribution with confidence
Explore the Vertify Revenue Impact Dashboard
Marketing Win Rate
Find out more about this golden marketing metric and report on the percentage of marketing sourced leads that become actual customers.
Campaign to Revenue
Find out more about this golden marketing metric and report on the average number of days for a prospect starting in the marketing automation system – from first touch – to becoming a customer in the CRM.
Lead Gen by Industry
Find out more about this golden marketing metric and report on the number of leads based on industry type according to the Vertify dataset of over 40 million companies worldwide.
What are innovative teams getting from their data?
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