Metrics That Matter: Campaign Conversion Performance

Conversion rate from Lead to Opportunity by Campaign.

How Does it Work and Why Does it Matter

The Formula

(Leads that became Opportunities during a specified time frame)/(Total Leads during the same time frame)

Key Objects

CRM – (Orders, Opportunities, Contacts)
Marketing Automation – (Leads, Activities, Campaigns)

Who’s it for?

Marketing Managers, Marketing Ops, Marketing Automation Manager, Growth Marketing, VP of Marketing, Head of Revenue Ops, CMO, CRO

With this metric you will be able to:

Measure

marketing campaign performance in an automated fashion

Understand

which campaigns are most impactful and which campaigns need review

Improve

lead conversion and establish stronger data handoff with sales

Forecast

marketing contribution with confidence

Explore the Vertify Revenue Impact Dashboard

Marketing Win Rate

Find out more about this golden marketing metric and report on the percentage of marketing sourced leads that become actual customers.

Campaign to Revenue

Find out more about this golden marketing metric and report on the average number of days for a prospect starting in the marketing automation system – from first touch – to becoming a customer in the CRM.

Lead Gen by Industry

Find out more about this golden marketing metric and report on the number of leads based on industry type according to the Vertify dataset of over 40 million companies worldwide.

What are innovative teams getting from their data?

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