Metrics That Matter: Lead Gen by Industry

The number of leads based on industry type according to the Vertify dataset of over 40 million companies worldwide. These are the metrics that matter.

How it Works & Why it Matters

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Our Formula

(Tabulate number of leads for a given timeframe based on lead creation date)

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Key Objects

CRM – (Opportunities)
Marketing Automation – (Leads)

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With this metric you will be able to

Segment

confirm strategic opportunities

Understand

dig deeper into marketing campaign effectiveness

Align

align sales and marketing teams leveraging revenue-focused metrics

Personalize

improve sales personalization

The Vertify Revenue Impact Dashboard

metrics that matter: marketing win rate

Marketing Win Rate

Find out more about this golden marketing metric and report on the percentage of marketing sourced leads that become actual customers.

metrics that matter: value of marketing sourced deals

Value Of Marketing Sourced Deals

Find out more about this golden metric and report on the average amount of closed-won opportunities that were marketing sourced leads.

metrics that matter: campaign to revenue

Campaign to Revenue

Find out more about this golden marketing metric and report on the average number of days for a prospect starting in the marketing automation system – from first touch – to becoming a customer in the CRM.

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